Adobe Unveils Project Aero Aimed Towards Simplified AR Content Creation

Image: Adobe

Apple’s unveiling of ARKit 2.0 at the Worldwide Developer Conference 2018 has also helped Adobe to kickstart its own augmented reality project. In a bid to make it extremely easy for developers and content creators to create AR content, Adobe has unveiled its new Project Aero.

Project Aero is an augmented reality authoring tool and multi-system platform which will allow developers to create content inside of existing tools like Photoshop and Dimension CC.

Project Aero

https://www.youtube.com/watch?time_continue=14&v=kBd-qsq-2Tg

With the help of Adobe’s Project Aero, users will be able to create immersive 3D experiences. Adobe CTO Abhay Parasnis also stated that Project Aero features key integration with ARKit 2.0. As a result, Adobe’s Creative Cloud apps and services will be supporting Apple’s recently unveiled AR file form, USDZ.

USDZ (or Universal Scene Description) was developed by Apple and Pixar and is a zero compression, unencrypted zip archive which lets users create 3D content like AR/VR objects. In the official Adobe blog post, CTO Abhay Parasnis writes that users can create AR/VR content using industry standard tools like Dimension CC and Photoshop CC and later “convert assets into usdz that can be natively consumed in the Apple ecosystem.”

Paransis also said: “AR content development today also requires a combination of creativity and technical skills. Project Aero will deliver a system for both developers and creatives to build simple AR scenes and experiences leveraging Apple’s ARKit. Designers can easily create immersive content that can then be brought into Xcode for further refinement and development.”

The development of such unique platforms like Project Aero which facilitates easy creation of the AR content will ensure wider and faster acceptance of AR even among average smartphone users.

All the computationally intensive tasks involved in developing AR content will be handled by Adobe’s machine-learning infrastructure – Sensei. While giving a hint of Adobe’s future plans, Paransis says: “This is just the beginning of our journey to extend digital experiences beyond the screen and I couldn’t be more excited about what’s ahead. We’ll have much more to share at the Adobe MAX Creativity Conference later this fall.”

Hopefully, Adobe’s AR authenticating tools could also be used for creating VR Porn 3D models and games.