At its annual Facebook Connect event in late October, the social media giant and Oculus owner broke some big news: Meta is now. Facebook, WhatsApp, Instagram, and other properties owned by the corporation will now be collected under the parent entity Meta.
The metaverse already exists: it’s Minecraft, it’s Pokemon Go, it’s NFTs, it’s cryptocurrency, it’s virtual sex. Apple’s LiDAR equipped phones can provide laser-guided measurements of physical space. TikTok is loaded with animated intelligent face filters that can change your appearance in myriad ways. The person we are online is rarely the same as the person we are offline. All these are aspects of metaversal living. What, then, is Facebook offering?
Entering the Metaverse
A term originally coined by Neal Stephenson in his dystopian sci-fi novel of 1992, Snow Crash, “metaverse” described an online virtual world that aimed to supplant the physical reality human exist in by providing all the usual pleasures of life in virtual forms. Key to the success of Snow Crash’s metaverse was exploitation, corporatization, and a society enormously stratified by economic status.Meta does sound exciting. After all, it’s one level above whatever used to exist; it is transcendence by definition. What seems to have been largely ignored by the Facebook fandom (such that it still exists) is that many of those who introduced us to and taught us about a potential metaverse didn’t necessarily see it as a positive development, just an inevitable one.
A Meta Problem
Facebook’s long hyped social VR platform Horizon may be the key component of the shift into being “a metaverse company.” Bringing millions of existing Facebook users into a VR social platform – and requiring them to use Meta hardware, no doubt – would provide another degree of immersion and accessibility (both conscious and unconscious) to Meta’s users. Unless Meta (née Facebook) really does make a radical shift in agenda, beliefs, and priorities, though, that accessibility to users will be primarily used to advertise and extract data.
Antitrust regulators were already pressuring Facebook to revise its privacy policies and threatening to remove Oculus devices from a variety of worldwide markets. Studies showing the various ways in which Facebook and Instagram, in particular, have adverse effects on users came from within Facebook and from external sources both. Teenagers, girls specifically, are feeling the ill effects of Facebook and Instagram use: the platforms have shown to amplify body image issues, social anxiety, depression, and suicidal ideation. This research didn’t originate with Facebook; studies have been undertaken as far back as 2014. Being thrown into a more fully rendered metaverse as Zuckerberg has described may not bring users the easy, pleasurable experience they expect.Cambria is Coming
Meta’s next significant VR hardware release appears to be something called Project Cambria. If leaks and officially released tidbits are accurate, Cambria would be a high-end VR/AR headset compatible with the existing Quest ecosystem, boasting face- and eye-tracking, high-res displays, and docked charging. Full-color passthrough will allow Cambria to function in AR and MR and appears to be the next vital step toward the arrival of fully realized AR functionality as Facebook, now Meta conceives it.
The impending arrival of Cambria is perhaps the most exciting Facebook Connect revelation for VRPorn.com users. A killer VR/AR headset, designed with short-term future-proofing in mind, is a great get for virtual porn fans, especially as adult entertainment pushes further into VR and closer to physically interactive AR. How Meta handles adult content on its platforms remains to be seen.
aleinto says
We are closer to Ready player One, and it’s going to be a reality changer for everyone.
chazinpuzzy says
This is going to be BIG!