BotsNew is a consumer Japanese virtual reality product. It’s a VR Headset which works with both IOS and Android phones using the BotsNew app.
I thought BotsNew looked random and interesting, so I followed up a bit.
Here is their website: BotsNew.com (Japanese)
Here is their official PR video:
And here is a video I found of a BotsNew app experience. It looks like they have something for everyone.